Understanding your finances and planning for your future can be overwhelming. Many Singaporeans ask themselves what does a financial advisor do and whether engaging one could genuinely help them achieve their financial goals. This guide breaks down the role of a financial advisor, what you can expect when working with one in Singapore, and how they can help you make confident financial decisions.
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What Does a Financial Advisor Do?
A financial advisor in Singapore is a licensed professional who provides regulated financial advice on products such as life insurance and investment products, tailored to your individual financial situation and goals. In Singapore, only advisors or firms licensed or exempt under the Financial Advisers Act (FAA) are permitted to offer such advice.
Their core role is to understand your current financial position, help clarify your goals, and create strategies that aim to bring those goals to fruition. This could include:
1. Assessing Your Financial Situation
A financial advisor conducts a thorough review of your financial circumstances, analysing income, expenses, liabilities, savings, existing investments, insurance coverage, and financial goals. This process, known as a Financial Needs Analysis (FNA), forms the basis of personalised advice.
2. Creating Personalised Financial Plans
Advisors develop strategic financial plans covering short- and long-term goals such as retirement planning, education funding, investment planning, wealth protection, and risk management.
3. Recommending Suitable Products
Based on your needs and risk tolerance, advisors recommend products suitable for achieving your objectives. In Singapore, these products often include regulated investment and insurance products. Advisors must consider your financial needs and risk profile when making recommendations.
4. Explaining Costs, Risks and Benefits
Advisors help you understand not just the potential benefits of a recommendation, but also associated costs, risks, and key features, enabling you to make well-informed decisions.
5. Ongoing Monitoring and Guidance
Good financial advisors conduct regular reviews of your financial plan to ensure it stays relevant as your life or market conditions change.
6. Educating and Empowering You
Advisors also help build financial literacy, ensuring you understand how financial decisions affect your goals and risk exposure.
Why Singaporeans May Consider a Financial Advisor
Financial planning can be complex. Whether your goals include buying property, saving for children’s education, planning for retirement, or starting an investment journey, a financial advisor helps simplify decisions and align strategies with your needs. Choosing a licensed advisor gives peace of mind because they must comply with MAS regulations that protect consumers.
MAS Licensing and Regulation
Financial advisors and their representatives (FA reps) are regulated under the FAA. They must be licensed and adhere to professional standards of conduct that emphasise due care and diligence. Ensuring that your advisor is MAS-licensed means their advice is provided within a framework designed to protect you. They must transparently disclose fees and other charges, and ensure any recommended products are suitable for your needs.
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Frequently Asked Questions (FAQs)
Do financial advisors in Singapore need a licence?
Yes. Only licensed financial advisors or exempt entities may provide regulated financial advice on investment and life insurance products.
What is the difference between a financial planner and a financial advisor?
A financial advisor gives advice on regulated products, while a financial planner may offer broader financial planning, some of which may not be regulated under the FAA, such as tax or estate planning.
What should I expect in the first meeting with a financial advisor?
You can expect questions about your finances, goals, and risk tolerance. Your advisor will explain the services they offer and how they charge for them.
How often should I review my financial plan with an advisor?
Best practice is to review your plan at least annually or whenever significant personal changes occur, such as marriage, starting a family, or a change in income.
Are financial advisors only for wealthy people?
No. Many advisors work with clients at various income levels and tailor advice based on individual circumstances.
Disclaimer: This page is for general information only and does not constitute financial advice. Please consult a licensed financial consultant for personalised advice. Consultants featured on 365Asia are licensed and partners of our platform.


